Contractors frequently ask us how they can diversify the services they offer. Far too often, companies pigeonhole themselves into a set group of services they provide and are often unable or unwilling to tackle or implement a new service to their portfolio. “We are hardscapers” or “We are turf guys” is a mantra we hear repeatedly when interacting with contractors. However, we want you to know that diversifying into drainage leads you to additional profits while adding little in overhead.
Drainage is a critical need on every property. You literally walk over a revenue opportunity on every site you visit. Let’s discuss how to boost your bottom line with drainage.
1. Proper drainage is essential for any landscape. Without it, water can accumulate, leading to issues such as soil erosion, plant root damage, and waterlogged lawns. These problems not only ruin the aesthetic appeal of a landscape but can also cause long-term structural damage to properties. Consequently, homeowners and businesses are willing to invest in effective drainage solutions to protect their landscapes and property value. By offering drainage installation services, landscapers can tap into this crucial market need.
2. Competition is often a hurdle for expanding into a new business endeavor. Things are cutthroat in turf management, hardscape installation, lighting and snow removal. Folding drainage into your list of services is a rare opportunity to get into a market with less competition due to many contractors’ fears in tackling these types of projects. This gap in the market presents a significant opportunity for those willing to invest in the necessary skills and equipment. By positioning themselves as experts in drainage solutions, contractors can command higher prices and attract a steady stream of clients facing water-related issues. Higher prices mean bigger profits.
3. By adopting drainage into your business, not only are you entering a market with less competition, but you are also getting into a market that is growing like few others in the landscape industry. Stormwater regulations are on a steady rise with no end in sight. Contractors who understand the basics of stormwater management are on the forefront of a market that only gets more and more stringent by the day. Engineered plans used to only be seen on commercial installations but are now becoming the norm on residential projects on the scale of additions, patio and pools. This is not only for new construction, but drainage also plans on retro fits and enhancements are becoming more and more involved with less contractors willing to get involved than on many other services that homeowners are looking for.
Incorporating drainage projects into a landscaping business is a strategic move that offers numerous benefits. From addressing a critical market need and diversifying services to taking advantage of high demand and low competition, the profitability potential is substantial. The tools are often already available, requiring minimal upfront investment in equipment. Your primary upfront cost will be training your crew to execute on these high-margin jobs.
For contractors, time is money. Investing your company’s time in training and education must be worth it. High demand with low competition, a rapidly growing market need and being able to be the one-stop contractor for all of your customers’ needs makes the upfront investment more than worth it.
Finally,
Central Turf & Irrigation Supply is your source for all your drainage needs. We are fully stocked with PVC, Dual Wall and corrugated pipe. We also carry catch basins, pop-up emitters, channel drains and fittings to make sure your project is complete. Regardless of scope and size, Central can be your partner in drainage!
