Marketing is challenging and expensive. But it doesn’t have to be. Once upon a time, marketing used to be fairly simple… take out an ad in the newspaper and phone book, send out a few postcards—and boom, sales! Once the internet took over it was, have a website and send out an email—bam, sales! Now, there is social media and …
7 Benefits: Driving Profit With Aeration
After a long summer of hot sunshine, even the best irrigated and cared for lawns may have brown patches, withered grass, and compacted soil. Now that fall has arrived, it’s time to renew your customer’s lawn by preparing their soil and roots for the upcoming seasons with aeration. It’s best to aerate two times a season, once in the spring …
4 Tips for Efficient and Profitable Irrigation Retrofits
As you prepare for irrigation winterization, now is a great time to evaluate your customers’ systems and look for opportunities to upgrade outdated equipment and add-on new technology and services for the coming year. Technology is moving at warp speed. Beyond that, our industry has seen a huge push for sustainability and water efficiency. Because of this, the opportunity to …
Accumulate Profits. Melt Snow and Ice.
As the leaves start to change and the season moves toward slow down, there are still plenty of opportunities for accumulating profits. As we mentioned last month, this is your last marketing push for fall services including irrigation winterization, overseeding and turf renovation, fall fertilizer, and upgrades or installations for landscape lighting. Now is the time to capture these sales. …
3 Tips for Marketing Fall Services
Summer is [un]officially over. Kids are back in school and your customers are getting back into a routine. Most are trying to enjoy those fleeting days of warm weather and haven’t really thought about the coming season or winter. If you haven’t done so already, now is the time to reengage with them and promote your fall services. In a …
The 2019-2020 Salt Report
Fall is quickly approaching with the first official day later this month. This means turf renovation, overseeding, and a bit later in the season, it’s the winterization of irrigation and pump systems. In the blink of an eye winter will be upon us. Even though it feels far off, now is the time to get informed and know what’s on …
Ask the Expert: 9 Things to Know about Irrigation Design
We know that large projects require greater coordination of materials and service. Budgets and timelines can be tight, and there are always different requirements and regulations to overcome. Even more, it’s vital to have a proper irrigation design, especially when it comes to high-end or municipal projects. A failed design can cost thousands in extra materials or call backs to …
Ask the Expert: Seed Blends and Mixtures for Long-Lasting Success
As temperatures start to cool down, the overseeding season ramps up. Now is an important time for turf management, renovation, and overseeding. There are many things to consider during this time of year and we want to make sure your up to seed on best practices for turf renovation and seed. Earlier this year, we published The Seed Report which …
5 Marketing Strategies to Successfully Launch a Service
Last month we discussed finding the right time to launch a new service. Once you have figured out when you are going to launch your new service, it’s time to look at the how. When you launch a new service, you need your excitement to be contagious. Tell people about it early and often. After all, it doesn’t matter how …
Ask the Expert: Turf Renovation 8 Can’t-Miss Steps
We’ve had a tough season with a lot of rain in many areas of the country. Turf has taken a beating this year and we’ve seen numerous issues with shallow roots, red thread and other diseases, surface insects, and lack of nutrients. As we head into cooler temperatures this fall, now is the time to prepare for turf renovation season. …