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3 Ways to Leverage Surge in Online & Big Box Store Sales

Home has never been more important for Americans. As we’ve mentioned in previous articles, we have seen a trend of cocooning in the past four decades from homeowners in the US but the pandemic has accelerated this trend. In the past few weeks, big box stores like Target and Home Depot have seen record sales, driven specifically by online sales …

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Ask the Expert: Outdoor Lighting Blueprint for Success

Earlier this year we discussed outdoor living trends for the year and key areas to focus on now that homeowners are spending more time at home. We’ve learned that outdoor audio has seen a huge spike in popularity this year especially now that more people are at home. And even though outdoor lighting has been a fast-growing trend for many …

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Ask the Expert: 5 Key Steps for Renovation & Overseeding

Fall is the best time to renovate cool-season turf grass lawns, and early spring is the best time for warm-season grass lawns. The reason is straight forward, these are the periods when the greatest amount of root growth is taking place. Whether you are providing a ‘maintenance’ renovation or creating a new lawn, promoting healthy, deep root growth is the …

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Ask the Expert: Design & Installation Tips for Outdoor Audio Systems

Last month we took a look at outdoor living trends for 2020 from WiFi control and color changing lights to lighting accents and outdoor audio. We were already seeing an ongoing trend of homeowners embracing their outdoor spaces over the last 10-25 years. The Coronavirus has only quickened that trend with the surge of people staying at home. Outdoor spaces …

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Ask the Expert: How to Read a Soil Analysis

Soil testing is an important component of turf fertilization. Soil tests help estimate current nutrient availability, help determine what products can help solve deficiencies, and provide overall peace of mind when making decisions about proper fertilization. While soil tests can be useful, understanding their results can be complicated. That’s why connected with Jeffrey Thrasher, Central’s Liquid Chemicals and Fertilizer Products …

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Ask the Expert: Warm-Season Turfgrass Control Solutions

During summer months, we often see an uptick of surface and subsurface insects. We can also see an increase of various fungus depending on how dry or rainy our season is. This year, we’re seeing a lot of both. Controlling these issues is not always straight forward. What’s the best insecticide or fungicide? When should you apply? How do you …

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3 Tips for Marketing Automation & Email Personalization

We’re well into the summer season looking toward fall. This year people are still spending more time at home and online than before. With that in mind, now is the time to improve your Marketing Automation & Email Personalization. Marketing automation is a time-saving and effective process of continuously collecting data of your customers. Based on your data, you’re able …

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The 2020 Seed Report: What You Need to Know for This Year’s Overseeding Season

2020 has been an unpredictable year with many curveballs thrown our way. Coronavirus pushed the season’s start later than normal and we’ve been playing catchup ever since. Beyond that, consumers are staying home more than normal and not taking vacations, which means we’ve all been busier than normal as well with new projects and existing maintenance services. You’re focused on …

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Ask the Expert 5 Outdoor Living Trends for 2020

Last month, we shared an article about four key areas to focus on now that customers are spending more time at home. People are cocooning, which means they are spending more time at home, and any planned vacations have likely been postponed. With more time at home, homeowners are looking to make improvements in their yards and outdoor spaces. They …