People are visual creatures, and that is why social media channels are flooded with photographs. Every business utilizes photos to tell their story. They showcase images of job sites, product endorsements, lengthy articles, and colorful sales materials. However, the one thing that has the power to stand out the most to a potential client could be a less-used feature on …

From Dave Shane: Commercial irrigation contracting has always been a fast-paced world of bidding, deadlines, safety regulations, coordination with other trades, and construction and payment delays. Over the last several decades, commercial projects have changed. They are now more complex. Whether that be larger in scope and components or just more complicated due to the need—these projects now have many …

You may have only a few employees, or you might have a lot. Whatever the number of how many people make up your company they all play a critical role in the success of your business.  Concerning however, are recent trends indicating how many employees are looking to leave the current positions they have now. It is being consistently shown …

As a business owner, priorities tend to shift and your upcoming marketing initiatives may end up at the bottom of the list or forgotten completely. But with summer nearing an end and back to school on the horizon, now is the time to shift your focus to promoting lighting, outdoor audio, and other fall services. In the past, we’ve discussed …

A job you are working on is going wonderfully and the customer is thrilled. So now what? It is important to ensure that you cultivate that relationship and find ways to turn their satisfaction into referrals to grow your business with jobs for their friends, family, neighbors, and through online recommendations. But let’s be honest, sometimes asking for referrals is …

If it ain’t broke, don’t fix it, right? Unfortunately, this is the approach many LCO Managers and Golf Course Superintendents take with regards to herbicide programs. I get it. As an LCO owner/applicator myself there are a handful of reasons why you continue with what’s been working. Such as… Simplicity and familiarity of sticking with what you have historically been …

The upcoming overseeding season is going to experience unprecedented challenges when it comes to seed quality and availability—learn more from our Seed Report. That’s why it is critical to make sure the seed you do have germinates and establishes. We’ve connected with John Huber, our Sustainable Products Manager, for his recommendations on seed germination. From John: So you’re eight months …

During the month of July, our industry celebrates Smart Irrigation Month—we showcase the innovations and solutions that Irrigation Professionals bring to society through best practices and efficient technologies. Below, we highlight the newest resources and vendor solutions for Smart Irrigation Month. Irrigation Association The Irrigation Association serves its members and the irrigation industry by improving industry proficiency through continuing education, …

Photography is essential for any business selling a service, especially in our industry. You want to ensure your marketing strategy not only communicates what your business can provide, but also present it to your customers visually. 65% of the population understand information better when it’s presented to them visually. Photographer will allow you to showcase your skills and expertise—capture your …