Coming up with your marketing goal for next year doesn’t have to be complicated, think about a new promotion or service you want to share, what goal do you want to accomplish, who do you want to target, and how are you going to communicate your business to your target customer? Once you’ve determined what you want to focus your …

As the leaves begin to change and cooler weather sets in around the country, visits to your clients also begin to change. Seems like this could be a great time to sit back and enjoy all the hard work you and your team have put in during the busy half of the year in landscaping. However, don’t sit back and …

If you’re looking for a weed-free lawn next spring, Fall is the perfect time to start thinking about controlling weeds in turf; in fact, it’s the best time to start the control of the most difficult of weeds. Many experts consider fall weed control to be more effective than waiting to tackle weeds in the spring. Check out these three …

Days are getting shorter, kids are headed back to school, and summer is coming to an end. For our industry this means that landscape lighting season is upon us, and there will be an uptick in new installations and upgrades for existing customers. Last month, we shared tips for marketing your outdoor lighting services. This month, we asked Kevin Adams, …

From Bob Hartman If you are reading this article, chances are you are already aware of some of the challenges in the seed category this year. There will likely not be enough seed to meet the demand this fall and going into spring. It’s also possible that some seed varieties may not be available all season. Seed growers in the …

People are visual creatures, and that is why social media channels are flooded with photographs. Every business utilizes photos to tell their story. They showcase images of job sites, product endorsements, lengthy articles, and colorful sales materials. However, the one thing that has the power to stand out the most to a potential client could be a less-used feature on …

From Dave Shane: Commercial irrigation contracting has always been a fast-paced world of bidding, deadlines, safety regulations, coordination with other trades, and construction and payment delays. Over the last several decades, commercial projects have changed. They are now more complex. Whether that be larger in scope and components or just more complicated due to the need—these projects now have many …

You may have only a few employees, or you might have a lot. Whatever the number of how many people make up your company they all play a critical role in the success of your business.  Concerning however, are recent trends indicating how many employees are looking to leave the current positions they have now. It is being consistently shown …

As a business owner, priorities tend to shift and your upcoming marketing initiatives may end up at the bottom of the list or forgotten completely. But with summer nearing an end and back to school on the horizon, now is the time to shift your focus to promoting lighting, outdoor audio, and other fall services. In the past, we’ve discussed …

A job you are working on is going wonderfully and the customer is thrilled. So now what? It is important to ensure that you cultivate that relationship and find ways to turn their satisfaction into referrals to grow your business with jobs for their friends, family, neighbors, and through online recommendations. But let’s be honest, sometimes asking for referrals is …