While it often seems that predicting what will happen in the future has taken a bumpy road the last 18 months, the good news is that marketing trends continue to be strong and give good insight into what businesses should focus on in the coming year no matter what the market brings. We know that consumers are focused on their …

It seems everywhere you read these days; supply chain issues are in the forefront of so many news articles. Often, we are hearing descriptions of large shipping vessels waiting to unload in the Port of Los Angeles, empty shelves at the grocery store, or the projections that people should adjust their holiday gift shopping timeline and expectations of product availability. …

A year ago, we all were talking about fertilizer prices reaching decade lows. Fast forward 12 months, fertilizer prices are approaching 10-year highs. Whether Potash, Ammonium Sulfate or urea, costs continue to climb. As we look at a lot of fertilizers used by the Professional Lawn Care Industry, we are seeing more and more straight urea in blends in an …

Coming up with your marketing goal for next year doesn’t have to be complicated, think about a new promotion or service you want to share, what goal do you want to accomplish, who do you want to target, and how are you going to communicate your business to your target customer? Once you’ve determined what you want to focus your …

As the leaves begin to change and cooler weather sets in around the country, visits to your clients also begin to change. Seems like this could be a great time to sit back and enjoy all the hard work you and your team have put in during the busy half of the year in landscaping. However, don’t sit back and …

If you’re looking for a weed-free lawn next spring, Fall is the perfect time to start thinking about controlling weeds in turf; in fact, it’s the best time to start the control of the most difficult of weeds. Many experts consider fall weed control to be more effective than waiting to tackle weeds in the spring. Check out these three …

Days are getting shorter, kids are headed back to school, and summer is coming to an end. For our industry this means that landscape lighting season is upon us, and there will be an uptick in new installations and upgrades for existing customers. Last month, we shared tips for marketing your outdoor lighting services. This month, we asked Kevin Adams, …

From Bob Hartman If you are reading this article, chances are you are already aware of some of the challenges in the seed category this year. There will likely not be enough seed to meet the demand this fall and going into spring. It’s also possible that some seed varieties may not be available all season. Seed growers in the …

People are visual creatures, and that is why social media channels are flooded with photographs. Every business utilizes photos to tell their story. They showcase images of job sites, product endorsements, lengthy articles, and colorful sales materials. However, the one thing that has the power to stand out the most to a potential client could be a less-used feature on …

From Dave Shane: Commercial irrigation contracting has always been a fast-paced world of bidding, deadlines, safety regulations, coordination with other trades, and construction and payment delays. Over the last several decades, commercial projects have changed. They are now more complex. Whether that be larger in scope and components or just more complicated due to the need—these projects now have many …